{"id":51554,"date":"2025-10-29T11:30:35","date_gmt":"2025-10-29T11:30:35","guid":{"rendered":"https:\/\/bird.marketing\/?post_type=case-study&#038;p=51554"},"modified":"2025-10-29T11:55:25","modified_gmt":"2025-10-29T11:55:25","slug":"questis","status":"publish","type":"case-study","link":"https:\/\/bird.marketing\/case-studies\/questis\/","title":{"rendered":"Questis"},"featured_media":51573,"template":"","format":"standard","meta":{"_acf_changed":false},"tags":[],"city":[732],"industry":[854],"platform":[],"service":[843,635,882],"class_list":{"0":"post-51554","1":"case-study","2":"type-case-study","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"city-new-york","8":"industry-finance","9":"service-creative","10":"service-digital-marketing","11":"service-social-media"},"acf":[],"subtitle":"Leveraging Linked in Adverts and Paid Social to Drive Demo Bookings","_subtitle":"field_678a97fb627ae","client_name":"Questis","_client_name":"field_678a981c627af","client_logo":"51555","_client_logo":"field_678a9830627b0","images":["51579","51567"],"_images":"field_678a983c627b1","client_background":"Questis is a leading\u00a0<strong>employee financial wellness platform<\/strong>\u00a0based in the United States, helping companies improve retention and productivity through personalised financial wellbeing solutions for staff.\r\n\r\nWith a strong SaaS offering already in place, Questis wanted to increase awareness among HR professionals and decision-makers nationwide \u2014 aiming to boost demo bookings and generate a stronger pipeline of qualified leads.","_client_background":"field_678a9876627b2","project_summary":"<ul>\r\n \t<li><strong>102 Qualified Leads Generated<\/strong><\/li>\r\n \t<li><strong>40% Below Target Cost per Demo Booked<\/strong><\/li>\r\n \t<li><strong>Expanded Brand Visibility Across LinkedIn and Meta<\/strong><\/li>\r\n \t<li><strong>Increased Engagement from HR Decision-Makers<\/strong><\/li>\r\n \t<li><strong>Improved Lead-to-Demo Conversion Rate<\/strong><\/li>\r\n<\/ul>","_project_summary":"field_678a9886627b3","challenge":"Questis wanted to raise awareness of their platform and position themselves as a go-to solution for employee financial wellbeing. While they had strong results within specific sectors, they needed to broaden their reach across the wider US market \u2014 particularly to connect with HR leaders and employee experience managers responsible for staff wellbeing programmes.\r\n\r\nThe main challenge was to communicate a complex SaaS solution in a clear, compelling way, driving both understanding and action through paid social campaigns.","_challenge":"field_678a989c627b4","solution":"We conducted an in-depth analysis of the target audience to identify key HR personas most likely to engage with Questis\u2019 offering. From there, we developed a\u00a0<strong>LinkedIn campaign strategy<\/strong>\u00a0aimed at increasing demo bookings through thought-provoking creative and precise audience segmentation.\r\n\r\nThe campaign was supported by\u00a0<strong>retargeting ads<\/strong>\u00a0across Facebook and Instagram to reinforce brand familiarity and nurture warm prospects. We designed clean, benefit-led creatives that highlighted the platform\u2019s impact on employee satisfaction and retention, while witty copy and strong CTAs encouraged demo sign-ups.\r\n\r\nThis integrated approach combined\u00a0<strong>LinkedIn lead generation<\/strong>\u00a0with\u00a0<strong>Meta retargeting<\/strong>, ensuring consistent exposure and measurable conversion performance.","_solution":"field_678a98b5627b5","results":"Questis achieved outstanding performance across all key metrics. The campaign delivered\u00a0<strong>102 qualified demo leads<\/strong>\u00a0at an average\u00a0<strong>cost per demo of \u00a360<\/strong>, well below the \u00a3100 goal.\r\n\r\nThe ads significantly increased awareness within the HR sector, driving strong engagement from decision-makers and positioning Questis as a leader in financial wellness for employees. With a strengthened presence and consistent inbound interest, Questis continues to build on this success as part of a broader ongoing growth strategy.","_results":"field_678a98c3627b6","testimonial_name":"Anonymous","_testimonial_name":"field_678a98f9627b7","testimonial_job_title":"Marketing","_testimonial_job_title":"field_678a9918627b8","testimonial":"They understood our goals straight away and delivered exactly what we needed.","_testimonial":"field_678a9926627b9","project_link":"https:\/\/www.questis.co\/","_project_link":"field_678a9931627ba","_yoast_wpseo_title":null,"_yoast_wpseo_focuskw":null,"_yoast_wpseo_metadesc":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Questis - Bird Marketing<\/title>\n<meta name=\"description\" content=\"Discover how we helped Questis achieve results through tailored digital marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bird.marketing\/case-studies\/questis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Questis - 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