{"id":51050,"date":"2025-10-07T10:22:45","date_gmt":"2025-10-07T10:22:45","guid":{"rendered":"https:\/\/bird.marketing\/case-studies-new\/hickman-design\/"},"modified":"2025-10-30T10:36:12","modified_gmt":"2025-10-30T10:36:12","slug":"hickman-design","status":"publish","type":"case-study","link":"https:\/\/bird.ae\/case-studies\/hickman-design\/","title":{"rendered":"Hickman Design"},"featured_media":43561,"template":"","format":"standard","meta":{"_acf_changed":false},"tags":[],"city":[642],"industry":[850,1722,878],"platform":[885,929,638,637],"service":[844,843,845,635,951,867,851,2781,933,872,873,875,876,628,859,627,863,865,874,882,731,629,891],"class_list":{"0":"post-51050","1":"case-study","2":"type-case-study","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"city-london","8":"industry-ecommerce","9":"industry-retail","10":"industry-small-business","11":"platform-instagram","12":"platform-php","13":"platform-woocommerce","14":"platform-wordpress","15":"service-branding","16":"service-creative","17":"service-design","18":"service-digital-marketing","19":"service-ecommerce-seo","20":"service-ecommerce-web-design","21":"service-email","22":"service-geo","23":"service-international","24":"service-link-building","25":"service-local-seo","26":"service-mobile-seo","27":"service-on-page-seo","28":"service-ppc","29":"service-remarketing","30":"service-seo","31":"service-seo-audits","32":"service-seo-consulting","33":"service-seo-migration","34":"service-social-media","35":"service-technical-seo","36":"service-web-design","37":"service-hosting"},"acf":[],"subtitle":"SEO, Social Media & Web Design for an Art Supply Website","_subtitle":"field_678a97fb627ae","client_name":"Hickman Design","_client_name":"field_678a981c627af","client_logo":"50335","_client_logo":"field_678a9830627b0","images":["47914","47920","47926","47932"],"_images":"field_678a983c627b1","client_background":"Hickman Design is a new supplier of printmaking and art equipment, serving the creative community across the UK. Known for their wide range of specialist products such as <a href=\"https:\/\/hickmandesign.co.uk\/buy\/equipment\/lino-printing-supplies\/linocut-tools\/\">lino cutting tools<\/a>, Hickman Design supports artists and printmakers by providing high-quality, reliable tools and materials.","_client_background":"field_678a9876627b2","project_summary":"<ul>\r\n \t<li>Successfully securing collaborations with prominent niche influencers, resulting in two influential Instagram posts. These posts generated immediate engagement, delivering over 100 new followers within hours and resulting in direct product sales.<\/li>\r\n \t<li>Noticeable growth in organic visibility across search engines, improving Hickman Design's ranking and increasing exposure for their large product range.<\/li>\r\n \t<li>A visually appealing, easy-to-use website that provided customers with a streamlined and enjoyable shopping experience.<\/li>\r\n<\/ul>","_project_summary":"field_678a9886627b3","challenge":"The key challenges faced in this project were:\r\n<ul>\r\n \t<li>Entering a highly competitive e-commerce market with established art suppliers already dominating organic search results.<\/li>\r\n \t<li>No existing social media presence, requiring a completely fresh approach and audience growth from scratch.<\/li>\r\n<\/ul>","_challenge":"field_678a989c627b4","solution":"To address these challenges, Bird Marketing implemented the following strategies:\r\n<ul>\r\n \t<li>Conducted extensive keyword research tailored to Hickman Design\u2019s product categories and individual product listings.<\/li>\r\n \t<li>Developed a clean, easy-to-navigate e-commerce website designed to accommodate Hickman Design\u2019s extensive product range.<\/li>\r\n \t<li>Identified and collaborated with niche, highly relevant Instagram influencers within the art and printmaking community to drive targeted awareness and sales. Our client provided complimentary products for an open review with the influencer, resulting in valuable exposure for their latest lino cutting tools, just in time for Christmas.<\/li>\r\n<\/ul>","_solution":"field_678a98b5627b5","results":"The collaborative approach by Bird Marketing delivered significant improvements in Hickman Design\u2019s online presence. Organic traffic substantially increased, complemented by enhanced user engagement on social media and direct, influencer-driven sales. The project successfully established Hickman Design as a player in the online art supplies market, laying a robust foundation for continued growth and market presence.","_results":"field_678a98c3627b6","testimonial_name":"Luke Hickman ","_testimonial_name":"field_678a98f9627b7","testimonial_job_title":"Owner","_testimonial_job_title":"field_678a9918627b8","testimonial":"Working with Bird Marketing has been an outstanding experience. They built my website, handled the SEO, and managed my social media - and the results speak for themselves. The site they created is not only beautifully designed but also highly converting, helping me attract and engage more customers than ever before.\r\n\r\nThe team is friendly, professional, and truly knows their craft. Their approach made the whole process seamless and stress-free. I\u2019m thrilled with the growth I\u2019ve seen since partnering with them and would highly recommend Bird Marketing to anyone looking to elevate their online presence.","_testimonial":"field_678a9926627b9","project_link":"https:\/\/hickmandesign.co.uk\/buy\/","_project_link":"field_678a9931627ba","_yoast_wpseo_title":null,"_yoast_wpseo_focuskw":null,"_yoast_wpseo_metadesc":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hickman Design - Bird Marketing<\/title>\n<meta name=\"description\" content=\"Discover how we helped Hickman Design achieve results through tailored digital marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hickman Design - Bird Marketing\" \/>\n<meta property=\"og:description\" content=\"Discover how we helped Hickman Design achieve results through tailored digital marketing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bird.ae\/case-studies\/hickman-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Bird Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdMarketingOfficial\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-30T10:36:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bird.ae\/wp-content\/uploads\/2025\/05\/Hickman-Design-Mockup.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1919\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Bird_Marketing\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bird.ae\/case-studies\/hickman-design\/\",\"url\":\"https:\/\/bird.ae\/case-studies\/hickman-design\/\",\"name\":\"Hickman Design - 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