{"id":51000,"date":"2025-10-09T09:55:19","date_gmt":"2025-10-09T09:55:19","guid":{"rendered":"https:\/\/bird.marketing\/case-studies-new\/lisa-inside-addiction\/"},"modified":"2025-10-09T09:55:19","modified_gmt":"2025-10-09T09:55:19","slug":"lisa-inside-addiction","status":"publish","type":"case-study","link":"https:\/\/bird.ae\/case-studies\/lisa-inside-addiction\/","title":{"rendered":"Lisa Inside Addiction"},"featured_media":47978,"template":"","format":"standard","meta":{"_acf_changed":false},"tags":[],"city":[913],"industry":[868],"platform":[637],"service":[635,2781,872,873,875,876,627,863,865,874,882,731,891,634],"class_list":{"0":"post-51000","1":"case-study","2":"type-case-study","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"city-essex","8":"industry-healthcare","9":"platform-wordpress","10":"service-digital-marketing","11":"service-geo","12":"service-link-building","13":"service-local-seo","14":"service-mobile-seo","15":"service-on-page-seo","16":"service-seo","17":"service-seo-audits","18":"service-seo-consulting","19":"service-seo-migration","20":"service-social-media","21":"service-technical-seo","22":"service-hosting","23":"service-support"},"acf":[],"subtitle":"Website Design, SEO & Social Media for Addiction Counsellor.","_subtitle":"field_678a97fb627ae","client_name":"Lisa Inside Addiction","_client_name":"field_678a981c627af","client_logo":"50323","_client_logo":"field_678a9830627b0","images":["48154","48160","48166","48172","48178","48184","48190"],"_images":"field_678a983c627b1","client_background":"Lisa Inside Addiction is an independent addiction counsellor in the UK who supports adults seeking freedom from drug and alcohol dependency. Their practice combines evidence\u2011based therapy, relapse\u2011prevention planning and family support, delivered both in\u2011person and remotely.","_client_background":"field_678a9876627b2","project_summary":"<ul>\r\n \t<li>Fast\u2011loading, mobile\u2011optimised website with strong accessibility scores.<\/li>\r\n \t<li>Noticeable uplift in organic search impressions and click\u2011through rates.<\/li>\r\n \t<li>Helped direct and grow Youtube channel growth with new video content.<\/li>\r\n \t<li>Steady growth of social media followers and engagement.<\/li>\r\n \t<li>Positive feedback from clients who found them online and felt reassured by the site\u2019s supportive ton<\/li>\r\n<\/ul>","_project_summary":"field_678a9886627b3","challenge":"<ul>\r\n \t<li><strong>Crowded landscape:<\/strong> National charities and private rehab clinics dominate search results and social feeds.<\/li>\r\n \t<li><strong>Sensitive messaging:<\/strong> Content needed to convey empathy without compromising professional authority.<\/li>\r\n \t<li><strong>Limited brand recognition:<\/strong> As a solo practitioner, they had little existing digital footprint.<\/li>\r\n \t<li><strong>Budget awareness:<\/strong> Results had to be achieved without reliance on paid advertising.<\/li>\r\n<\/ul>","_challenge":"field_678a989c627b4","solution":"We executed a cohesive, integrated strategy - combining a complete website revamp with targeted SEO and social-media campaigns to fulfil the brief.\r\n<ul>\r\n \t<li>Ran discovery workshops to shape tone of voice and visual identity.<\/li>\r\n \t<li>Designed a calm, distraction\u2011free interface with clear calls to action.<\/li>\r\n \t<li>Implemented structured data and local SEO to improve search visibility.<\/li>\r\n \t<li>Produced a library of educational blog posts addressing common questions about addiction recovery.<\/li>\r\n \t<li>Established a regular social media cadence featuring supportive quotes, success stories, short educational videos and interviews with thought leaders in addiction.<\/li>\r\n<\/ul>","_solution":"field_678a98b5627b5","results":"Within the first six months of launch, the project delivered:\r\n<ul>\r\n \t<li>A consistent increase in website traffic from organic search and social referrals.<\/li>\r\n \t<li>A marked rise in enquiry form submissions from prospective clients.<\/li>\r\n \t<li>Improved keyword rankings for local addiction\u2011counselling terms.<\/li>\r\n \t<li>A stronger digital footprint that continues to attract individuals seeking professional help.<\/li>\r\n<\/ul>\r\nBird Marketing\u2019s integrated strategy demonstrates how thoughtful design and targeted optimisation can help specialist service providers reach the people who need them most.","_results":"field_678a98c3627b6","testimonial_name":"Luke Worsfold","_testimonial_name":"field_678a98f9627b7","testimonial_job_title":"Owner","_testimonial_job_title":"field_678a9918627b8","testimonial":"Throughout the project, there was clear communication.","_testimonial":"field_678a9926627b9","project_link":"https:\/\/www.insideaddiction.co.uk\/","_project_link":"field_678a9931627ba","_yoast_wpseo_title":null,"_yoast_wpseo_focuskw":null,"_yoast_wpseo_metadesc":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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