{"id":50861,"date":"2025-10-30T09:56:25","date_gmt":"2025-10-30T09:56:25","guid":{"rendered":"https:\/\/bird.marketing\/case-studies-new\/snappic\/"},"modified":"2025-11-12T10:08:10","modified_gmt":"2025-11-12T10:08:10","slug":"snappic","status":"publish","type":"case-study","link":"https:\/\/bird.co.uk\/case-studies\/snappic\/","title":{"rendered":"Snappic"},"featured_media":49072,"template":"","format":"standard","meta":{"_acf_changed":false},"tags":[],"city":[],"industry":[877],"platform":[901],"service":[883,635,858,2781,933,872,875,3367,876,628,859,627,863,865,874,731],"class_list":{"0":"post-50861","1":"case-study","2":"type-case-study","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"industry-saas","8":"platform-react","9":"service-advertising","10":"service-digital-marketing","11":"service-display","12":"service-geo","13":"service-international","14":"service-link-building","15":"service-mobile-seo","16":"service-multi-channel-marketing","17":"service-on-page-seo","18":"service-ppc","19":"service-remarketing","20":"service-seo","21":"service-seo-audits","22":"service-seo-consulting","23":"service-seo-migration","24":"service-technical-seo"},"acf":[],"subtitle":"Digital Strategy, Search Engine Optimisation, Pay Per Click Ads & Sales Attribution.","_subtitle":"field_678a97fb627ae","client_name":"Snappic","_client_name":"field_678a981c627af","client_logo":"50227","_client_logo":"field_678a9830627b0","images":["49145","51763","51498","49031","49115","49049"],"_images":"field_678a983c627b1","client_background":"Snappic, a SaaS industry leader, offers a world of possibilities for creating unique and unforgettable experiences for all your attendees. With their intuitive photo booth software designed for iPad , iPhone &amp; Mac, Snappic presents a multitude of photo experiences to astound any guest. This innovation has enabled Snappic to stand tall in the market, providing both creativity and reliability in its offerings.\r\n\r\nBird Marketing was entrusted with the vital mission of enhancing sign-ups and leads for Snappic's portal, where customers purchase various packages for photo booth software. Midway through the project, the challenge grew as Bird Marketing was also given the task of assisting in the migration from Snappic's old domain to a new one, preserving the existing SEO rankings.","_client_background":"field_678a9876627b2","project_summary":"<ul>\r\n \t<li><strong>Achieved a 45.5% increase in organic traffic<\/strong>, showcasing the effectiveness of SEO implementation and sustained performance growth.\r\n<em>(Organic sessions rose from\u00a0<strong>408,985<\/strong>\u00a0to\u00a0<strong>595,118<\/strong>\u00a0year-over-year.)<\/em><\/li>\r\n \t<li><strong>Total revenue increased by 49.08%<\/strong>, climbing from\u00a0<strong>$1,283,158<\/strong>\u00a0to\u00a0<strong>$1,912,889<\/strong>, highlighting the commercial impact of combined SEO and PPC efforts.<\/li>\r\n \t<li><strong>Successfully devised and executed a domain migration plan<\/strong>, ensuring a seamless transition with minimal downtime and preserved search visibility.<\/li>\r\n \t<li><strong>Significant increase in sign-ups and overall platform activity<\/strong>, reflected by a\u00a0<strong>58.58% rise in engaged sessions<\/strong>\u00a0and a\u00a0<strong>134.54% uplift in key event completions<\/strong>\u00a0(including sign-ups and purchases).<\/li>\r\n \t<li><strong>PPC optimisation<\/strong>\u00a0delivered a\u00a0<strong>9.03% conversion rate<\/strong>\u00a0with\u00a0<strong>24,600 total conversions<\/strong>, achieving a\u00a0<strong>$8.10 cost per conversion<\/strong>\u00a0and\u00a0<strong>236.87% ROAS<\/strong>, demonstrating strong efficiency in paid performance.<\/li>\r\n \t<li><strong>A detailed conversion tracking system<\/strong>\u00a0was introduced \u2014 integrated with\u00a0<strong>Google Analytics 4<\/strong>\u00a0for precise attribution and enhanced with\u00a0<strong>custom event tracking<\/strong>\u00a0for\u00a0<strong>sign-ups and purchases<\/strong>, ensuring complete visibility across the user journey and sales attribution.<\/li>\r\n<\/ul>","_project_summary":"field_678a9886627b3","challenge":"Our journey with Snappic wasn't without obstacles:\r\n<ul>\r\n \t<li><strong>Custom developed system<\/strong>: Bird Marketing collaborated with Snappic's developers to implement SEO changes on their specially developed system.<\/li>\r\n \t<li><strong>COVID's impact<\/strong>: The pandemic severely impeded the early stages of the campaign, particularly due to Snappic's event-based nature.<\/li>\r\n \t<li><strong>Site migration to a new domain<\/strong>: With Snappic's substantial traffic, the migration posed a high risk of losing traffic, adding complexity to the process.<\/li>\r\n<\/ul>\r\nDespite the hurdles presented by these challenges, Bird Marketing managed to devise effective strategies, leading to the triumphant completion of the project.","_challenge":"field_678a989c627b4","solution":"The approach adopted by Bird Marketing was strategic and multifaceted:\r\n<ul>\r\n \t<li>Ran a\u00a0<strong>targeted PPC campaign<\/strong>\u00a0across key SaaS and event-based search terms, generating a sharp uplift in qualified sign-ups.<\/li>\r\n \t<li>Executed a full\u00a0<strong>SEO programme<\/strong>, updating on-site metadata, improving technical foundations, and securing backlinks to core service pages.<\/li>\r\n \t<li>Built a\u00a0<strong>comprehensive redirect map<\/strong>\u00a0to ensure a seamless domain migration, followed by proactive search console updates and post-migration performance monitoring.<\/li>\r\n \t<li>Provided\u00a0<strong>continuous performance tracking<\/strong>, using enhanced conversion setup and cross-channel reporting to refine paid and organic strategy.<\/li>\r\n<\/ul>","_solution":"field_678a98b5627b5","results":"In a digital landscape fraught with challenges and ever-shifting dynamics, Bird Marketing embarked on a journey with Snappic, forging a partnership that navigated the turbulence of a global pandemic and redefined growth within the SaaS industry.\r\n<ul>\r\n \t<li><strong>Supported recovery and growth post-COVID<\/strong>, helping Snappic regain and surpass pre-pandemic traffic momentum through refined SEO and paid strategies.<\/li>\r\n \t<li><strong>Achieved a 45.5% increase in organic traffic<\/strong>, showcasing the effectiveness of SEO implementation and sustained year-on-year performance.\r\n<em>(Organic sessions rose from\u00a0<strong>408,985<\/strong>\u00a0to\u00a0<strong>595,118<\/strong>.)<\/em><\/li>\r\n \t<li><strong>Total revenue increased by 49.08%<\/strong>, climbing from\u00a0<strong>$1,283,158<\/strong>\u00a0to\u00a0<strong>$1,912,889<\/strong>, underlining the tangible commercial impact of combined SEO and PPC efforts.<\/li>\r\n \t<li><strong>User Growth:<\/strong>\u00a0A measurable upsurge in users and sign-ups following the PPC and SEO relaunch, reflected by a\u00a0<strong>58.58% rise in engaged sessions<\/strong>\u00a0and\u00a0<strong>134.54% uplift in key event completions<\/strong>\u00a0(including sign-ups and purchases).<\/li>\r\n \t<li><strong>Performance Outcomes:<\/strong>\u00a0Achieved a\u00a0<strong>9.03% conversion rate<\/strong>, generating\u00a0<strong>24,600 total conversions<\/strong>\u00a0with an impressive\u00a0<strong>$8.10 cost per conversion<\/strong>\u00a0and\u00a0<strong>236.87% ROAS<\/strong>, demonstrating strong efficiency and profitability across campaigns.<\/li>\r\n \t<li><strong>Proof of Partnership:<\/strong>\u00a0The collaboration between Bird Marketing and Snappic stands as a testament to innovation, resilience, and sustained success within the SaaS sector.<\/li>\r\n \t<li><strong>Advanced Tracking Implementation:<\/strong>\u00a0Introduced a detailed\u00a0<strong>conversion tracking system<\/strong>\u00a0integrated with\u00a0<strong>Google Analytics 4<\/strong>, enhanced with\u00a0<strong>custom event tracking<\/strong>\u00a0for sign-ups and purchases, ensuring full visibility across the user journey and accurate multi-channel attribution.<\/li>\r\n<\/ul>","_results":"field_678a98c3627b6","testimonial_name":"Julio","_testimonial_name":"field_678a98f9627b7","testimonial_job_title":"Owner","_testimonial_job_title":"field_678a9918627b8","testimonial":"Bird steered us through a complex SEO migration while boosting sign-ups. Despite challenges, their strategy delivered growth and stability for our platform.","_testimonial":"field_678a9926627b9","project_link":"https:\/\/www.snappic.com\/","_project_link":"field_678a9931627ba","_yoast_wpseo_title":null,"_yoast_wpseo_focuskw":null,"_yoast_wpseo_metadesc":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snappic - Bird Marketing<\/title>\n<meta name=\"description\" content=\"Discover how we helped Snappic achieve results through tailored digital marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snappic - Bird Marketing\" \/>\n<meta property=\"og:description\" content=\"Discover how we helped Snappic achieve results through tailored digital marketing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bird.co.uk\/case-studies\/snappic\/\" \/>\n<meta property=\"og:site_name\" content=\"Bird Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdMarketingOfficial\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T10:08:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bird.co.uk\/wp-content\/uploads\/2025\/09\/Snappic-00.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"604\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Bird_Marketing\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bird.co.uk\/case-studies\/snappic\/\",\"url\":\"https:\/\/bird.co.uk\/case-studies\/snappic\/\",\"name\":\"Snappic - Bird Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/bird.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bird.co.uk\/case-studies\/snappic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bird.co.uk\/case-studies\/snappic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bird.co.uk\/wp-content\/uploads\/2025\/09\/Snappic-00.jpg\",\"datePublished\":\"2025-10-30T09:56:25+00:00\",\"dateModified\":\"2025-11-12T10:08:10+00:00\",\"description\":\"Discover how we helped Snappic achieve results through tailored digital marketing strategies.\",\"breadcrumb\":{\"@id\":\"https:\/\/bird.co.uk\/case-studies\/snappic\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bird.co.uk\/case-studies\/snappic\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/bird.co.uk\/case-studies\/snappic\/#primaryimage\",\"url\":\"https:\/\/bird.co.uk\/wp-content\/uploads\/2025\/09\/Snappic-00.jpg\",\"contentUrl\":\"https:\/\/bird.co.uk\/wp-content\/uploads\/2025\/09\/Snappic-00.jpg\",\"width\":900,\"height\":604},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bird.co.uk\/case-studies\/snappic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bird.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Snappic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bird.co.uk\/#website\",\"url\":\"https:\/\/bird.co.uk\/\",\"name\":\"Bird Marketing\",\"description\":\"Award Winning Digital Agency UK\",\"publisher\":{\"@id\":\"https:\/\/bird.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bird.co.uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bird.co.uk\/#organization\",\"name\":\"Bird Marketing\",\"url\":\"https:\/\/bird.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/bird.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bird.co.uk\/wp-content\/uploads\/2023\/06\/bird-black-square.png\",\"contentUrl\":\"https:\/\/bird.co.uk\/wp-content\/uploads\/2023\/06\/bird-black-square.png\",\"width\":1000,\"height\":1000,\"caption\":\"Bird Marketing\"},\"image\":{\"@id\":\"https:\/\/bird.co.uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BirdMarketingOfficial\",\"https:\/\/x.com\/Bird_Marketing\",\"https:\/\/www.instagram.com\/birdmarketing\/\",\"https:\/\/www.linkedin.com\/company\/bird-marketing\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Snappic - Bird Marketing","description":"Discover how we helped Snappic achieve results through tailored digital marketing strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Snappic - Bird Marketing","og_description":"Discover how we helped Snappic achieve results through tailored digital marketing strategies.","og_url":"https:\/\/bird.co.uk\/case-studies\/snappic\/","og_site_name":"Bird Marketing","article_publisher":"https:\/\/www.facebook.com\/BirdMarketingOfficial","article_modified_time":"2025-11-12T10:08:10+00:00","og_image":[{"width":900,"height":604,"url":"https:\/\/bird.co.uk\/wp-content\/uploads\/2025\/09\/Snappic-00.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Bird_Marketing","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bird.co.uk\/case-studies\/snappic\/","url":"https:\/\/bird.co.uk\/case-studies\/snappic\/","name":"Snappic - Bird Marketing","isPartOf":{"@id":"https:\/\/bird.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bird.co.uk\/case-studies\/snappic\/#primaryimage"},"image":{"@id":"https:\/\/bird.co.uk\/case-studies\/snappic\/#primaryimage"},"thumbnailUrl":"https:\/\/bird.co.uk\/wp-content\/uploads\/2025\/09\/Snappic-00.jpg","datePublished":"2025-10-30T09:56:25+00:00","dateModified":"2025-11-12T10:08:10+00:00","description":"Discover how we helped Snappic achieve results through tailored digital marketing strategies.","breadcrumb":{"@id":"https:\/\/bird.co.uk\/case-studies\/snappic\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bird.co.uk\/case-studies\/snappic\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/bird.co.uk\/case-studies\/snappic\/#primaryimage","url":"https:\/\/bird.co.uk\/wp-content\/uploads\/2025\/09\/Snappic-00.jpg","contentUrl":"https:\/\/bird.co.uk\/wp-content\/uploads\/2025\/09\/Snappic-00.jpg","width":900,"height":604},{"@type":"BreadcrumbList","@id":"https:\/\/bird.co.uk\/case-studies\/snappic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bird.co.uk\/"},{"@type":"ListItem","position":2,"name":"Snappic"}]},{"@type":"WebSite","@id":"https:\/\/bird.co.uk\/#website","url":"https:\/\/bird.co.uk\/","name":"Bird Marketing","description":"Award Winning Digital Agency UK","publisher":{"@id":"https:\/\/bird.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bird.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/bird.co.uk\/#organization","name":"Bird Marketing","url":"https:\/\/bird.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/bird.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/bird.co.uk\/wp-content\/uploads\/2023\/06\/bird-black-square.png","contentUrl":"https:\/\/bird.co.uk\/wp-content\/uploads\/2023\/06\/bird-black-square.png","width":1000,"height":1000,"caption":"Bird Marketing"},"image":{"@id":"https:\/\/bird.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BirdMarketingOfficial","https:\/\/x.com\/Bird_Marketing","https:\/\/www.instagram.com\/birdmarketing\/","https:\/\/www.linkedin.com\/company\/bird-marketing\/"]}]}},"_links":{"self":[{"href":"https:\/\/bird.co.uk\/wp-json\/wp\/v2\/case-study\/50861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bird.co.uk\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/bird.co.uk\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bird.co.uk\/wp-json\/wp\/v2\/media\/49072"}],"wp:attachment":[{"href":"https:\/\/bird.co.uk\/wp-json\/wp\/v2\/media?parent=50861"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bird.co.uk\/wp-json\/wp\/v2\/tags?post=50861"},{"taxonomy":"city","embeddable":true,"href":"https:\/\/bird.co.uk\/wp-json\/wp\/v2\/city?post=50861"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/bird.co.uk\/wp-json\/wp\/v2\/industry?post=50861"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/bird.co.uk\/wp-json\/wp\/v2\/platform?post=50861"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/bird.co.uk\/wp-json\/wp\/v2\/service?post=50861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}