{"id":50834,"date":"2025-10-30T10:00:30","date_gmt":"2025-10-30T10:00:30","guid":{"rendered":"https:\/\/bird.marketing\/case-studies-new\/supermicro\/"},"modified":"2025-11-11T14:15:11","modified_gmt":"2025-11-11T14:15:11","slug":"supermicro","status":"publish","type":"case-study","link":"https:\/\/bird.com.sg\/case-studies\/supermicro\/","title":{"rendered":"Supermicro"},"featured_media":47431,"template":"","format":"standard","meta":{"_acf_changed":false},"tags":[3245],"city":[],"industry":[902],"platform":[],"service":[635,951,2781,933,872,875,876,627,863,865,731,634],"class_list":{"0":"post-50834","1":"case-study","2":"type-case-study","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-homepage-case-study","8":"industry-technology","9":"service-digital-marketing","10":"service-ecommerce-seo","11":"service-geo","12":"service-international","13":"service-link-building","14":"service-mobile-seo","15":"service-on-page-seo","16":"service-seo","17":"service-seo-audits","18":"service-seo-consulting","19":"service-technical-seo","20":"service-support"},"acf":[],"subtitle":"Search Engine Optimisation for a Global Computing Giant","_subtitle":"field_678a97fb627ae","client_name":"Supermicro","_client_name":"field_678a981c627af","client_logo":"50293","_client_logo":"field_678a9830627b0","images":["47752","51726","51745","51732","47764","47758"],"_images":"field_678a983c627b1","client_background":"Supermicro, a leader in advanced computing, offers innovative solutions that push the boundaries of technology. Bird Marketing was tasked with enhancing Supermicro's online presence, focusing on improving website traffic and search engine rankings, especially during the transition to a more digitally-focused market strategy.","_client_background":"field_678a9876627b2","project_summary":"<ul>\r\n \t<li>Achieved a\u00a0<strong>remarkable increase in organic new users over two consecutive years<\/strong>\u00a0\u2014\r\n<strong>+57.7% YoY<\/strong>\u00a0from\u00a0<strong>2022 \u2192 2023<\/strong>\u00a0(rising from\u00a0<strong>749,720 to 1,182,557<\/strong>\u00a0new users)\r\nand a further\u00a0<strong>+60.7% YoY<\/strong>\u00a0from\u00a0<strong>2023 \u2192 2024<\/strong>\u00a0(rising from\u00a0<strong>1,182,557 to 1,901,214<\/strong>\u00a0new users).<\/li>\r\n \t<li>Delivered a\u00a0<strong>combined two-year growth of over 150%<\/strong>\u00a0in new organic users, demonstrating sustained visibility and traction in a highly competitive industry.<\/li>\r\n \t<li>Successfully improved search engine rankings for key terms in\u00a0<strong>advanced computing<\/strong>, driving a steady increase in first-time visitors month over month.<\/li>\r\n \t<li>Enhanced\u00a0<strong>user engagement and usability<\/strong>, reflected in growing session volume and improved key event rates.<\/li>\r\n \t<li>Strengthened\u00a0<strong>brand visibility and authority<\/strong>\u00a0through strategic SEO, positioning the site prominently in search results and attracting a high volume of qualified traffic.<\/li>\r\n<\/ul>","_project_summary":"field_678a9886627b3","challenge":"The project faced several challenges:\r\n<ul>\r\n \t<li>Implementing SEO strategies in a highly technical and specialised industry.<\/li>\r\n \t<li>Navigating the shift in market focus towards more digital and online presence.<\/li>\r\n \t<li>Ensuring the website accurately represented Supermicro's cutting-edge technology and expertise.<\/li>\r\n<\/ul>","_challenge":"field_678a989c627b4","solution":"Bird Marketing developed and implemented a\u00a0<strong>comprehensive SEO strategy<\/strong>\u00a0to strengthen Supermicro\u2019s organic visibility and authority within the advanced computing space.\r\n<ul>\r\n \t<li>Conducted\u00a0<strong>in-depth keyword research and optimisation<\/strong>, focusing on\u00a0<strong>industry-specific and high-intent search terms<\/strong>\u00a0to attract qualified users at every stage of the funnel.<\/li>\r\n \t<li>Delivered\u00a0<strong>on-page content enhancements<\/strong>\u00a0and\u00a0<strong>technical SEO improvements<\/strong>\u00a0to improve site structure, performance, and indexability across key product categories.<\/li>\r\n \t<li><strong>Designed, researched, and implemented a technical glossary of terms<\/strong>, aimed at capturing\u00a0<strong>top-of-funnel users<\/strong>\u00a0searching for information-driven queries. This initiative not only\u00a0<strong>guided users toward product and solution pages<\/strong>\u00a0but also\u00a0<strong>reinforced Supermicro\u2019s topical authority<\/strong>, helping\u00a0<strong>AI and LLMs<\/strong>\u00a0recognise Supermicro as a\u00a0<strong>trusted information source<\/strong>\u00a0within the computing industry.<\/li>\r\n \t<li>Maintained\u00a0<strong>continuous performance analysis and strategic adaptation<\/strong>, ensuring alignment with evolving algorithms, market trends, and user behaviour to sustain long-term organic growth.<\/li>\r\n<\/ul>","_solution":"field_678a98b5627b5","results":"<ul>\r\n \t<li>Achieved a\u00a0<strong>dramatic rise in organic visibility<\/strong>, with new users increasing from\u00a0<strong>749,720 in 2022<\/strong>\u00a0to\u00a0<strong>1,901,214 in 2024<\/strong>\u00a0\u2014 a\u00a0<strong>total growth of more than 150%<\/strong>\u00a0over two years.<\/li>\r\n \t<li>Generated a\u00a0<strong>significant uplift in quality website traffic<\/strong>, contributing to stronger online visibility and sustained month-on-month organic growth.<\/li>\r\n \t<li><strong>Improved search engine rankings<\/strong>\u00a0for high-value and competitive\u00a0<strong>advanced computing keywords<\/strong>, reinforcing Supermicro\u2019s market authority.<\/li>\r\n \t<li><strong>Strengthened brand recognition and credibility<\/strong>\u00a0within the advanced computing sector through consistent, data-driven SEO and content strategy.<\/li>\r\n \t<li>Continued optimisation has positioned Supermicro for\u00a0<strong>long-term organic performance and scalable digital growth<\/strong>.<\/li>\r\n<\/ul>","_results":"field_678a98c3627b6","testimonial_name":"Anonymous","_testimonial_name":"field_678a98f9627b7","testimonial_job_title":"Marketing","_testimonial_job_title":"field_678a9918627b8","testimonial":"Technical SEO is tough, but Bird handled it with confidence. Our rankings improved, traffic grew, and the site now reflects our status in advanced computing.","_testimonial":"field_678a9926627b9","project_link":"https:\/\/www.supermicro.com\/en\/","_project_link":"field_678a9931627ba","_yoast_wpseo_title":null,"_yoast_wpseo_focuskw":null,"_yoast_wpseo_metadesc":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Supermicro - Bird Marketing<\/title>\n<meta name=\"description\" content=\"Discover how we helped Supermicro achieve results through tailored digital marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bird.com.sg\/case-studies\/supermicro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supermicro - Bird Marketing\" \/>\n<meta property=\"og:description\" content=\"Discover how we helped Supermicro achieve results through tailored digital marketing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bird.com.sg\/case-studies\/supermicro\/\" \/>\n<meta property=\"og:site_name\" content=\"Bird Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdMarketingOfficial\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T14:15:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bird.com.sg\/wp-content\/uploads\/2025\/09\/Super-Micro-00.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"604\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Bird_Marketing\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bird.com.sg\/case-studies\/supermicro\/\",\"url\":\"https:\/\/bird.com.sg\/case-studies\/supermicro\/\",\"name\":\"Supermicro - 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