{"id":50675,"date":"2025-10-13T13:59:51","date_gmt":"2025-10-13T13:59:51","guid":{"rendered":"https:\/\/bird.marketing\/?post_type=case-study&#038;p=50675"},"modified":"2025-10-29T11:18:30","modified_gmt":"2025-10-29T11:18:30","slug":"the-only-way-is-granite","status":"publish","type":"case-study","link":"https:\/\/bird.marketing\/case-studies\/the-only-way-is-granite\/","title":{"rendered":"The Only Way is Granite"},"featured_media":49541,"template":"","format":"standard","meta":{"_acf_changed":false},"tags":[],"city":[913],"industry":[894,1720],"platform":[637],"service":[635,2781,872,873,875,876,627,863,865,874,882,731,629,890,891,634],"class_list":{"0":"post-50675","1":"case-study","2":"type-case-study","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"city-essex","8":"industry-construction","9":"industry-interior-design","10":"platform-wordpress","11":"service-digital-marketing","12":"service-geo","13":"service-link-building","14":"service-local-seo","15":"service-mobile-seo","16":"service-on-page-seo","17":"service-seo","18":"service-seo-audits","19":"service-seo-consulting","20":"service-seo-migration","21":"service-social-media","22":"service-technical-seo","23":"service-web-design","24":"service-web-development","25":"service-hosting","26":"service-support"},"acf":[],"subtitle":"Web Design, Social Media & SEO for Local Granite Supplier.","_subtitle":"field_678a97fb627ae","client_name":"The Only Way is Granite","_client_name":"field_678a981c627af","client_logo":"50003","_client_logo":"field_678a9830627b0","images":["49655","49661","51548","49667"],"_images":"field_678a983c627b1","client_background":"Coming into the peak season of the year, our client wanted to increase visibility across both search and social media platforms. Historically, they had relied on direct website enquiries and referral business, so this represented a new opportunity to expand reach and generate consistent inbound leads.\r\n\r\nThe goal was to enhance their online presence - boosting organic performance, improving conversion rates, and introducing paid social campaigns to drive direct quote requests.","_client_background":"field_678a9876627b2","project_summary":"<ul>\r\n \t<li><strong>673% Increase in Organic Traffic<\/strong><\/li>\r\n \t<li><strong>367% Increase in Conversions<\/strong><\/li>\r\n \t<li><strong>47 Keywords on Page 1 of Google<\/strong><\/li>\r\n \t<li><strong>205 Qualified Leads Generated via Meta Ads<\/strong><\/li>\r\n \t<li><strong>Cost Per Quote Request:<\/strong>\u00a0\u00a3195 (vs. \u00a3300 goal)<\/li>\r\n \t<li><strong>Revamped Online Presence<\/strong><\/li>\r\n<\/ul>","_project_summary":"field_678a9886627b3","challenge":"The Only Way Is Granite is a strong name within the granite and quartz trade across Essex. However, their online presence didn\u2019t reflect their reputation or craftsmanship. They wanted to attract a higher volume of visitors to their website while maintaining the premium look and feel of their brand.\r\n\r\nAdditionally, social media had been an untapped channel for them \u2014 previously relying solely on referrals and direct website traffic. The challenge was to leverage both SEO and paid social to create a balanced, multi-channel flow of high-quality leads.","_challenge":"field_678a989c627b4","solution":"We began with\u00a0<strong>in-depth keyword research<\/strong>\u00a0to uncover the search terms most likely to drive qualified traffic and conversions. From there, we developed a\u00a0<strong>local SEO strategy<\/strong>\u00a0focused on priority regions and built a\u00a0<strong>conversion-optimised website<\/strong>\u00a0with clear user journeys and friction-free enquiry capture.\r\n\r\nTo complement this, we launched a\u00a0<strong>Meta Ads campaign<\/strong>\u00a0showcasing compelling video and image assets of their latest kitchen installations. These adverts were curated to engage audiences, demonstrate craftsmanship, and lead directly to quote requests.\r\n\r\nThe result was a complete digital ecosystem: SEO driving consistent organic growth, while paid social amplified visibility and accelerated enquiries during key seasonal promotions.","_solution":"field_678a98b5627b5","results":"The Only Way Is Granite now dominates the SERPs for its most competitive keywords, outranking local competitors and driving record-breaking organic traffic.\r\n\r\nTheir Meta Ads campaigns generated\u00a0<strong>205 qualified leads<\/strong>\u00a0at a\u00a0<strong>\u00a3195 cost per quote request<\/strong>, outperforming the target of \u00a3300. Combined with a 673% organic traffic increase and a 367% uplift in conversions, the brand now benefits from sustained growth across multiple channels.","_results":"field_678a98c3627b6","testimonial_name":"Nick Garwood","_testimonial_name":"field_678a98f9627b7","testimonial_job_title":"Owner","_testimonial_job_title":"field_678a9918627b8","testimonial":"Bird have been a pleasure to work with and have exceeded my expectations in terms of the amount of searches we are now visible for on Google! Well done boys keep it up!","_testimonial":"field_678a9926627b9","project_link":"https:\/\/egkw.co.uk\/","_project_link":"field_678a9931627ba","_yoast_wpseo_title":null,"_yoast_wpseo_focuskw":null,"_yoast_wpseo_metadesc":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Only Way is Granite - Bird Marketing<\/title>\n<meta name=\"description\" content=\"Discover how we helped The Only Way is Granite achieve results through tailored digital marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bird.marketing\/case-studies\/the-only-way-is-granite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Only Way is Granite - Bird Marketing\" \/>\n<meta property=\"og:description\" content=\"Discover how we helped The Only Way is Granite achieve results through tailored digital marketing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bird.marketing\/case-studies\/the-only-way-is-granite\/\" \/>\n<meta property=\"og:site_name\" content=\"Bird Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdMarketingOfficial\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T11:18:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bird.marketing\/wp-content\/uploads\/2025\/09\/Granite-00.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Bird_Marketing\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bird.marketing\/case-studies\/the-only-way-is-granite\/\",\"url\":\"https:\/\/bird.marketing\/case-studies\/the-only-way-is-granite\/\",\"name\":\"The Only Way is Granite - 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