{"id":27690,"date":"2024-10-08T15:37:09","date_gmt":"2024-10-08T15:37:09","guid":{"rendered":"https:\/\/bird.marketing\/?p=27690"},"modified":"2024-10-08T15:37:09","modified_gmt":"2024-10-08T15:37:09","slug":"voice-search-ai-integration","status":"publish","type":"post","link":"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/","title":{"rendered":"Voice Search and AI: How They Work Together"},"content":{"rendered":"

The rise of <\/span>voice search<\/b> has transformed how people interact with technology and access information. Whether through <\/span>smart speakers<\/b> like <\/span>Amazon Alexa<\/b>, <\/span>Google Assistant<\/b>, or <\/span>Apple\u2019s Siri<\/b>, more users are turning to voice commands to find answers, make purchases, and control smart devices. At the heart of this shift is <\/span>Artificial Intelligence<\/a> (AI)<\/b>, which powers the technology behind voice search, enabling devices to understand and process natural language.<\/span><\/p>\n

In this article, we will explore how voice search and AI work together, the role of <\/span>Natural Language Processing (NLP)<\/b> in improving voice search accuracy, and how businesses can optimize their content for voice queries to stay ahead in this growing trend.<\/span><\/p>\n

<\/span>How Voice Search Works with AI<\/span><\/span><\/h2>\n

<\/span>1. Natural Language Processing (NLP)<\/span><\/span><\/h3>\n

One of the most critical components of voice search is <\/span>Natural Language Processing (NLP)<\/b>, a branch of AI that enables machines to understand and interpret human language. NLP allows voice assistants like <\/span>Google Assistant<\/b> or <\/span>Siri<\/b> to process spoken queries, break them down into keywords, and match them with relevant results.<\/span><\/p>\n

Unlike text-based searches, where users typically enter a few keywords, voice search queries tend to be more conversational and complex. For instance, instead of typing \u201cbest coffee shop New York,\u201d a voice search user might ask, \u201cWhere is the best coffee shop near me?\u201d NLP helps voice assistants understand the nuances of these longer, more natural queries and return results that match the user\u2019s intent.<\/span><\/p>\n

<\/span>2. Machine Learning for Improved Accuracy<\/span><\/span><\/h3>\n

Machine learning plays a significant role in improving the accuracy of voice search results. Voice assistants continuously learn from user interactions, analyzing voice patterns, accents, and linguistic variations to refine their understanding of queries. As machine learning algorithms gather more data, they become better at predicting what users want, even when their queries are vague or imprecise.<\/span><\/p>\n

For example, if a user frequently asks for nearby restaurants with vegetarian options, the voice assistant will learn this preference and prioritize vegetarian restaurant results in future searches. This <\/span>predictive modeling<\/b> allows voice search tools to deliver more personalized and relevant answers over time.<\/span><\/p>\n

<\/span>3. Voice Recognition and Contextual Understanding<\/span><\/span><\/h3>\n

AI-powered voice search relies on <\/span>voice recognition<\/b> technology to identify and authenticate users. Through voice biometrics, smart assistants can differentiate between users based on their unique vocal patterns. This allows personalized experiences where the assistant tailors responses based on past interactions or preferences.<\/span><\/p>\n

In addition to voice recognition, AI helps voice search systems understand <\/span>context<\/b>. For example, if a user asks, \u201cHow\u2019s the weather?\u201d followed by, \u201cShould I bring an umbrella today?\u201d the system knows that the second question refers to the earlier weather query. This contextual understanding makes interactions with voice assistants more natural and fluid, improving the user experience.<\/span><\/p>\n

<\/span>How Voice Search Impacts Digital Marketing<\/span><\/span><\/h2>\n

<\/span>1. Shift Toward Conversational Search Queries<\/span><\/span><\/h3>\n

One of the key changes voice search brings to digital marketing is the shift toward <\/span>conversational search queries<\/b>. Unlike text-based searches, where users tend to enter short, keyword-focused phrases, voice searches are longer and more conversational. This shift means that businesses need to optimize their content for <\/span>long-tail keywords<\/b> and natural language queries.<\/span><\/p>\n

For example, instead of optimizing for a keyword like \u201crunning shoes,\u201d businesses should target more conversational phrases like, \u201cWhat are the best running shoes for marathon training?\u201d Content that answers these specific, natural language queries is more likely to rank for voice searches.<\/span><\/p>\n

<\/span>2. Increased Importance of Local SEO<\/span><\/span><\/h3>\n

Voice search is frequently used for <\/span>local queries<\/b>, with users asking questions like, \u201cWhere\u2019s the nearest gas station?\u201d or \u201cFind a coffee shop near me.\u201d As a result, optimizing for <\/span>local SEO<\/b> has become even more important for businesses that rely on foot traffic or serve specific geographic areas.<\/span><\/p>\n

To capture local voice search traffic, businesses should ensure that their <\/span>Google My Business<\/b> listings are accurate and up to date. This includes providing correct business hours, contact details, and location information. Additionally, using location-based keywords in content helps improve visibility in local voice search results.<\/span><\/p>\n

<\/span>3. The Role of Featured Snippets in Voice Search<\/span><\/span><\/h3>\n

Featured snippets<\/b> play a critical role in voice search results, as voice assistants often pull their answers directly from these snippets. A featured snippet is a concise summary of an answer to a search query, displayed at the top of Google\u2019s search results. Optimizing content for featured snippets increases the chances that voice assistants will use your content to answer user queries.<\/span><\/p>\n

For instance, if a user asks, \u201cHow do I bake a cake?\u201d the voice assistant might pull a step-by-step guide from a featured snippet. To optimize for featured snippets, businesses should structure their content in a way that provides clear, concise answers to common questions\u2014using bullet points, numbered lists, or short paragraphs.<\/span><\/p>\n

<\/span>Optimizing Content for Voice Search<\/span><\/span><\/h2>\n

<\/span>1. Focus on Long-Tail, Conversational Keywords<\/span><\/span><\/h3>\n

As voice search queries are typically longer and more conversational, optimizing for <\/span>long-tail keywords<\/b> is essential. Long-tail keywords are longer, more specific phrases that users are likely to say aloud rather than type. AI-powered tools like <\/span>SEMrush<\/b> and <\/span>Ahrefs<\/b> can help businesses identify long-tail keywords that align with voice search behavior.<\/span><\/p>\n

For example, a business that sells home decor might target long-tail queries like, \u201cWhat are the best living room wall decorations?\u201d or \u201cHow can I create a cozy home atmosphere?\u201d Creating content that answers these specific queries increases the likelihood that it will rank for voice search.<\/span><\/p>\n

<\/span>2. Create FAQ Sections<\/span><\/span><\/h3>\n

Adding an <\/span>FAQ section<\/b> to your website is an effective way to capture voice search traffic. Since many voice search queries are phrased as questions, providing direct answers in a question-and-answer format improves your chances of ranking in voice search results. AI tools like <\/span>AnswerThePublic<\/b> can help businesses identify common questions users are asking about their products or industry.<\/span><\/p>\n

For example, an FAQ section on a fitness website might answer questions like, \u201cWhat are the benefits of yoga?\u201d or \u201cHow often should I exercise to lose weight?\u201d By structuring content in a way that answers these common questions, businesses can align their content with voice search queries.<\/span><\/p>\n

<\/span>3. Optimize for Mobile and Local Search<\/span><\/span><\/h3>\n

Since most voice searches are conducted on <\/span>mobile devices<\/b>, ensuring that your website is mobile-friendly is critical. This includes having a responsive design, fast loading times, and easy navigation. Google considers mobile performance when ranking websites, and sites that are optimized for mobile are more likely to appear in voice search results.<\/span><\/p>\n

In addition to mobile optimization, businesses should focus on <\/span>local search optimization<\/b>. This involves ensuring that location-specific keywords are incorporated into content and that local business listings are accurate. For example, a restaurant might target voice search queries like, \u201cBest Italian restaurant near me\u201d or \u201cItalian food delivery in San Francisco.\u201d<\/span><\/p>\n

<\/span>4. Structure Content for Featured Snippets<\/span><\/span><\/h3>\n

Optimizing content for <\/span>featured snippets<\/b> is key to capturing voice search traffic. To improve the chances of your content being selected as a featured snippet, structure your content in a way that provides direct, concise answers to common queries. Use clear headers, bullet points, and lists to make it easier for search engines to extract relevant information.<\/span><\/p>\n

For example, a blog post answering the question, \u201cHow do I make a cup of coffee?\u201d might include a step-by-step guide with each step clearly labeled and separated. This makes it more likely that the content will be used as a voice search result.<\/span><\/p>\n

<\/span>The Benefits of Optimizing for Voice Search<\/span><\/span><\/h2>\n

<\/span>1. Increased Website Traffic<\/span><\/span><\/h3>\n

As more users turn to voice search, optimizing content for voice queries can lead to increased <\/span>organic traffic<\/b>. By targeting long-tail keywords and providing answers to common questions, businesses can improve their chances of ranking for voice search results. This can result in more website visits, higher engagement, and greater brand visibility.<\/span><\/p>\n

<\/span>2. Enhanced User Experience<\/span><\/span><\/h3>\n

Voice search is often used by people looking for quick answers or solutions. By providing concise, easy-to-digest content that answers these queries, businesses can improve the overall <\/span>user experience<\/b>. Websites that are optimized for voice search tend to have clearer structures, better mobile performance, and more relevant content, all of which contribute to a positive experience for users.<\/span><\/p>\n

<\/span>3. Competitive Advantage<\/span><\/span><\/h3>\n

With voice search on the rise, businesses that optimize for voice queries early will have a significant <\/span>competitive advantage<\/b>. By creating content that aligns with voice search behavior, businesses can capture traffic that competitors may overlook. As voice search continues to grow in popularity, businesses that invest in optimizing for it will be better positioned to stay ahead of their competition.<\/span><\/p>\n

<\/span>Challenges of Voice Search Optimization<\/span><\/span><\/h2>\n

While voice search presents many opportunities, there are challenges to consider:<\/span><\/p>\n

<\/span>1. Adapting to Conversational Queries<\/span><\/span><\/h3>\n

Optimizing for <\/span>conversational queries<\/b> can be more complex than traditional keyword optimization. Businesses need to understand how their audience speaks and ask questions, which may require a shift in content strategy. Tools like <\/span>Google\u2019s People Also Ask<\/b> can help businesses identify conversational questions to target.<\/span><\/p>\n

<\/span>2. Keeping Up with Algorithm Changes<\/span><\/span><\/h3>\n

As voice search evolves, search engines will continue to update their algorithms to deliver better results. Businesses need to stay up to date with changes in search engine algorithms, particularly how they prioritize voice search results. Regularly updating content and monitoring performance is essential for staying competitive.<\/span><\/p>\n

<\/span>Conclusion<\/span><\/span><\/h2>\n

Voice search is becoming an increasingly important aspect of <\/span>Digital Marketing<\/b>, and AI plays a critical role in powering this technology. From <\/span>Natural Language Processing (NLP)<\/b> to machine learning, AI enables voice assistants to understand and process conversational queries, delivering relevant and personalized results. By optimizing content for voice search\u2014through long-tail keywords, FAQ sections, and local SEO\u2014businesses can capture more traffic, improve user experiences, and stay ahead of the competition.<\/span><\/p>\n

As voice search continues to grow, businesses that embrace AI-driven voice search optimization will have a distinct advantage in reaching their audience and delivering valuable, timely information.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The rise of voice search has transformed how people interact with technology and access information. Whether through smart speakers like Amazon Alexa, Google Assistant, or Apple\u2019s Siri, more users are…<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[480],"tags":[],"class_list":{"0":"post-27690","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-ai-automation-digital-marketing"},"acf":[],"subtitle":null,"_subtitle":null,"client_name":null,"_client_name":null,"client_logo":null,"_client_logo":null,"images":null,"_images":null,"client_background":null,"_client_background":null,"project_summary":null,"_project_summary":null,"challenge":null,"_challenge":null,"solution":null,"_solution":null,"results":null,"_results":null,"testimonial_name":null,"_testimonial_name":null,"testimonial_job_title":null,"_testimonial_job_title":null,"testimonial":null,"_testimonial":null,"project_link":null,"_project_link":null,"_yoast_wpseo_title":null,"_yoast_wpseo_focuskw":null,"_yoast_wpseo_metadesc":null,"yoast_head":"\nVoice Search and AI: How They Work Together - Bird<\/title>\n<meta name=\"description\" content=\"Read our recent posts where we talk about Voice Search and AI: How They Work Together and learn more about digital marketing trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voice Search and AI: How They Work Together - Bird\" \/>\n<meta property=\"og:description\" content=\"Read our recent posts where we talk about Voice Search and AI: How They Work Together and learn more about digital marketing trends.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/\" \/>\n<meta property=\"og:site_name\" content=\"Bird Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdMarketingOfficial\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-08T15:37:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bird.marketing\/wp-content\/uploads\/2023\/06\/bird-black-square.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Louis Pretorius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Bird_Marketing\" \/>\n<meta name=\"twitter:site\" content=\"@Bird_Marketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Louis Pretorius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/\"},\"author\":{\"name\":\"Louis Pretorius\",\"@id\":\"https:\/\/bird.marketing\/#\/schema\/person\/646e8cdec6c5a0d67c1178768ac36f84\"},\"headline\":\"Voice Search and AI: How They Work Together\",\"datePublished\":\"2024-10-08T15:37:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/\"},\"wordCount\":1628,\"publisher\":{\"@id\":\"https:\/\/bird.marketing\/#organization\"},\"articleSection\":[\"AI and Automation in Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/\",\"url\":\"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/\",\"name\":\"Voice Search and AI: How They Work Together - Bird\",\"isPartOf\":{\"@id\":\"https:\/\/bird.marketing\/#website\"},\"datePublished\":\"2024-10-08T15:37:09+00:00\",\"description\":\"Read our recent posts where we talk about Voice Search and AI: How They Work Together and learn more about digital marketing trends.\",\"breadcrumb\":{\"@id\":\"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bird.marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Voice Search and AI: How They Work Together\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bird.marketing\/#website\",\"url\":\"https:\/\/bird.marketing\/\",\"name\":\"Bird Marketing\",\"description\":\"Award Winning Digital Agency UK\",\"publisher\":{\"@id\":\"https:\/\/bird.marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bird.marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bird.marketing\/#organization\",\"name\":\"Bird Marketing\",\"url\":\"https:\/\/bird.marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bird.marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bird.marketing\/wp-content\/uploads\/2023\/06\/bird-black-square.png\",\"contentUrl\":\"https:\/\/bird.marketing\/wp-content\/uploads\/2023\/06\/bird-black-square.png\",\"width\":1000,\"height\":1000,\"caption\":\"Bird Marketing\"},\"image\":{\"@id\":\"https:\/\/bird.marketing\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BirdMarketingOfficial\",\"https:\/\/x.com\/Bird_Marketing\",\"https:\/\/www.instagram.com\/birdmarketing\/\",\"https:\/\/www.linkedin.com\/company\/bird-marketing\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/bird.marketing\/#\/schema\/person\/646e8cdec6c5a0d67c1178768ac36f84\",\"name\":\"Louis Pretorius\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bird.marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/bird.marketing\/wp-content\/uploads\/2024\/09\/cropped-Louis-500x500-1-96x96.jpg\",\"contentUrl\":\"https:\/\/bird.marketing\/wp-content\/uploads\/2024\/09\/cropped-Louis-500x500-1-96x96.jpg\",\"caption\":\"Louis Pretorius\"},\"url\":\"https:\/\/bird.marketing\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Voice Search and AI: How They Work Together - Bird","description":"Read our recent posts where we talk about Voice Search and AI: How They Work Together and learn more about digital marketing trends.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/","og_locale":"en_US","og_type":"article","og_title":"Voice Search and AI: How They Work Together - Bird","og_description":"Read our recent posts where we talk about Voice Search and AI: How They Work Together and learn more about digital marketing trends.","og_url":"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/","og_site_name":"Bird Marketing","article_publisher":"https:\/\/www.facebook.com\/BirdMarketingOfficial","article_published_time":"2024-10-08T15:37:09+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/bird.marketing\/wp-content\/uploads\/2023\/06\/bird-black-square.png","type":"image\/png"}],"author":"Louis Pretorius","twitter_card":"summary_large_image","twitter_creator":"@Bird_Marketing","twitter_site":"@Bird_Marketing","twitter_misc":{"Written by":"Louis Pretorius","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/#article","isPartOf":{"@id":"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/"},"author":{"name":"Louis Pretorius","@id":"https:\/\/bird.marketing\/#\/schema\/person\/646e8cdec6c5a0d67c1178768ac36f84"},"headline":"Voice Search and AI: How They Work Together","datePublished":"2024-10-08T15:37:09+00:00","mainEntityOfPage":{"@id":"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/"},"wordCount":1628,"publisher":{"@id":"https:\/\/bird.marketing\/#organization"},"articleSection":["AI and Automation in Digital Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/","url":"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/","name":"Voice Search and AI: How They Work Together - Bird","isPartOf":{"@id":"https:\/\/bird.marketing\/#website"},"datePublished":"2024-10-08T15:37:09+00:00","description":"Read our recent posts where we talk about Voice Search and AI: How They Work Together and learn more about digital marketing trends.","breadcrumb":{"@id":"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bird.marketing\/blog\/digital-marketing\/guide\/ai-automation-digital-marketing\/voice-search-ai-integration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bird.marketing\/"},{"@type":"ListItem","position":2,"name":"Voice Search and AI: How They Work Together"}]},{"@type":"WebSite","@id":"https:\/\/bird.marketing\/#website","url":"https:\/\/bird.marketing\/","name":"Bird Marketing","description":"Award Winning Digital Agency UK","publisher":{"@id":"https:\/\/bird.marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bird.marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bird.marketing\/#organization","name":"Bird Marketing","url":"https:\/\/bird.marketing\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bird.marketing\/#\/schema\/logo\/image\/","url":"https:\/\/bird.marketing\/wp-content\/uploads\/2023\/06\/bird-black-square.png","contentUrl":"https:\/\/bird.marketing\/wp-content\/uploads\/2023\/06\/bird-black-square.png","width":1000,"height":1000,"caption":"Bird Marketing"},"image":{"@id":"https:\/\/bird.marketing\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BirdMarketingOfficial","https:\/\/x.com\/Bird_Marketing","https:\/\/www.instagram.com\/birdmarketing\/","https:\/\/www.linkedin.com\/company\/bird-marketing\/"]},{"@type":"Person","@id":"https:\/\/bird.marketing\/#\/schema\/person\/646e8cdec6c5a0d67c1178768ac36f84","name":"Louis Pretorius","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bird.marketing\/#\/schema\/person\/image\/","url":"https:\/\/bird.marketing\/wp-content\/uploads\/2024\/09\/cropped-Louis-500x500-1-96x96.jpg","contentUrl":"https:\/\/bird.marketing\/wp-content\/uploads\/2024\/09\/cropped-Louis-500x500-1-96x96.jpg","caption":"Louis Pretorius"},"url":"https:\/\/bird.marketing\/"}]}},"_links":{"self":[{"href":"https:\/\/bird.marketing\/wp-json\/wp\/v2\/posts\/27690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bird.marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bird.marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bird.marketing\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/bird.marketing\/wp-json\/wp\/v2\/comments?post=27690"}],"version-history":[{"count":1,"href":"https:\/\/bird.marketing\/wp-json\/wp\/v2\/posts\/27690\/revisions"}],"predecessor-version":[{"id":27693,"href":"https:\/\/bird.marketing\/wp-json\/wp\/v2\/posts\/27690\/revisions\/27693"}],"wp:attachment":[{"href":"https:\/\/bird.marketing\/wp-json\/wp\/v2\/media?parent=27690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bird.marketing\/wp-json\/wp\/v2\/categories?post=27690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bird.marketing\/wp-json\/wp\/v2\/tags?post=27690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}