{"id":21443,"date":"2023-05-05T14:40:31","date_gmt":"2023-05-05T14:40:31","guid":{"rendered":"https:\/\/bird.marketing\/?page_id=21443"},"modified":"2026-01-12T13:55:50","modified_gmt":"2026-01-12T13:55:50","slug":"glossary","status":"publish","type":"page","link":"https:\/\/bird.co.uk\/glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;11544&#8243; bg_position=&#8221;center center&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;4%&#8221; top_padding_tablet=&#8221;20%&#8221; 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content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Explore our comprehensive digital marketing and web design glossary to better understand key terms, concepts, and strategies to help you navigate the ever-evolving world of digital marketing.&#8221; font_size=&#8221;1vw&#8221; font_line_height=&#8221;1.7&#8243; font_size_tablet=&#8221;18&#8243; font_size_phone=&#8221;16&#8243; max_width=&#8221;600&#8243;][\/split_line_heading][nectar_cta btn_style=&#8221;underline&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;default&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;regular&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; text=&#8221;Wanna get in touch?&#8221; link_text=&#8221;Let&#8217;s talk&#8221; url=&#8221;\/contact\/&#8221; class=&#8221;bm_cta_underline&#8221; margin_top=&#8221;40&#8243;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;10px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; 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tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_global_section id=&#8221;11549&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;2%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; 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column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<div class=\"glossary-term-bar\"><span class=\"glossary-link-initial-item\"><a href=\"#glossary-a\">a<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-b\">b<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-c\">c<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-d\">d<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-e\">e<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-f\">f<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-g\">g<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-h\">h<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-i\">i<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-j\">j<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-k\">k<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-l\">l<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-m\">m<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-n\">n<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-o\">o<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-p\">p<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-q\">q<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-r\">r<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-s\">s<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-t\">t<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-u\">u<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-v\">v<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-w\">w<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-x\">x<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-y\">y<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-z\">z<\/a><\/span><\/div><div class=\"glossary-term-list grid\"><div class=\"glossary-block glossary-block-a\"><span class=\"glossary-letter\" id=\"glossary-a\">a<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/a-b-testing\/\"><span itemprop=\"name\">A\/B Testing<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/accelerated-mobile-pages-amp\/\"><span itemprop=\"name\">Accelerated Mobile Pages (AMP)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/ahrefs-tool\/\"><span itemprop=\"name\">Ahrefs (Tool)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/alt-tag\/\"><span itemprop=\"name\">Alt Tag<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/average-order-value\/\"><span itemprop=\"name\">Average Order Value (AOV)<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-b\"><span class=\"glossary-letter\" id=\"glossary-b\">b<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/backlink\/\"><span itemprop=\"name\">Backlink<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/bounce-rate-br\/\"><span itemprop=\"name\">Bounce Rate (BR)<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-c\"><span class=\"glossary-letter\" id=\"glossary-c\">c<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/call-to-action-cta\/\"><span itemprop=\"name\">Call To Action (CTA)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/click-through-rate-ctr\/\"><span itemprop=\"name\">Click Through Rate (CTR)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/content-management-system-cms\/\"><span itemprop=\"name\">Content Management System (CMS)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/cost-per-acquisition-cpa\/\"><span itemprop=\"name\">Cost Per Acquisition (CPA)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/cost-per-click-cpc\/\"><span itemprop=\"name\">Cost Per Click (CPC)<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-d\"><span class=\"glossary-letter\" id=\"glossary-d\">d<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/direct-mail-dm\/\"><span itemprop=\"name\">Direct Mail (DM)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/domain-name\/\"><span itemprop=\"name\">Domain Name<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-e\"><span class=\"glossary-letter\" id=\"glossary-e\">e<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/e-a-t-expertise-authoritativeness-trustworthiness\/\"><span itemprop=\"name\">E-A-T (Expertise, Authoritativeness, Trustworthiness)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/exact-match-domain-emd\/\"><span itemprop=\"name\">Exact Match Domain (EMD)<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-f\"><span class=\"glossary-letter\" id=\"glossary-f\">f<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/facebook-pixel\/\"><span itemprop=\"name\">Facebook Pixel<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/featured-snippet\/\"><span itemprop=\"name\">Featured Snippet<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-g\"><span class=\"glossary-letter\" id=\"glossary-g\">g<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/google-analytics-ga\/\"><span itemprop=\"name\">Google Analytics (GA)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/google-search-console-gsc\/\"><span itemprop=\"name\">Google Search Console (GSC)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/google-tag-manager-gtm\/\"><span itemprop=\"name\">Google Tag Manager (GTM)<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-h\"><span class=\"glossary-letter\" id=\"glossary-h\">h<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/hreflang\/\"><span itemprop=\"name\">Hreflang<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/htaccess\/\"><span itemprop=\"name\">htaccess<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-i\"><span class=\"glossary-letter\" id=\"glossary-i\">i<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/impression-share-is\/\"><span itemprop=\"name\">Impression Share (IS)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/indexing\/\"><span itemprop=\"name\">Indexing<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-j\"><span class=\"glossary-letter\" id=\"glossary-j\">j<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/javascript\/\"><span itemprop=\"name\">JavaScript<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-k\"><span class=\"glossary-letter\" id=\"glossary-k\">k<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/keyword-research\/\"><span itemprop=\"name\">Keyword Research<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/knowledge-graph\/\"><span itemprop=\"name\">Knowledge Graph<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/knowledge-panel\/\"><span itemprop=\"name\">Knowledge Panel<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-l\"><span class=\"glossary-letter\" id=\"glossary-l\">l<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/landing-page\/\"><span itemprop=\"name\">Landing Page<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/latent-semantic-indexing-lsi\/\"><span itemprop=\"name\">Latent Semantic Indexing (LSI)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/link-building\/\"><span itemprop=\"name\">Link Building<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/link-juice\/\"><span itemprop=\"name\">Link Juice<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/long-tail-keywords\/\"><span itemprop=\"name\">Long-Tail Keywords<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/ltv-or-lifetime-value\/\"><span itemprop=\"name\">LTV or Lifetime Value<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-m\"><span class=\"glossary-letter\" id=\"glossary-m\">m<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/meta-description\/\"><span itemprop=\"name\">Meta Description<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/metatag\/\"><span itemprop=\"name\">Metatag<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/mindmap\/\"><span itemprop=\"name\">Mindmap<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/mobile-first-indexing\/\"><span itemprop=\"name\">Mobile First Indexing<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/mobile-optimisation\/\"><span itemprop=\"name\">Mobile Optimisation<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/mobile-friendly-website\/\"><span itemprop=\"name\">Mobile-Friendly Website<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/moz\/\"><span itemprop=\"name\">Moz<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-n\"><span class=\"glossary-letter\" id=\"glossary-n\">n<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/negative-keywords\/\"><span itemprop=\"name\">Negative Keywords<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/nofollow\/\"><span itemprop=\"name\">Nofollow<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-o\"><span class=\"glossary-letter\" id=\"glossary-o\">o<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/off-page-optimisation\/\"><span itemprop=\"name\">Off-Page Optimisation<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/on-page-optimisation\/\"><span itemprop=\"name\">On-Page Optimisation<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/organic-traffic\/\"><span itemprop=\"name\">Organic Traffic<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/outreach\/\"><span itemprop=\"name\">Outreach<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-p\"><span class=\"glossary-letter\" id=\"glossary-p\">p<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/page-speed\/\"><span itemprop=\"name\">Page Speed<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/pagerank\/\"><span itemprop=\"name\">PageRank<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/ppc\/\"><span itemprop=\"name\">Pay Per Click (PPC)<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-q\"><span class=\"glossary-letter\" id=\"glossary-q\">q<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/quality-score\/\"><span itemprop=\"name\">Quality Score<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-r\"><span class=\"glossary-letter\" id=\"glossary-r\">r<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/rankbrain\/\"><span itemprop=\"name\">RankBrain<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/reciprocal-link\/\"><span itemprop=\"name\">Reciprocal Link<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/return-on-ad-spend-roas\/\"><span itemprop=\"name\">Return on Ad Spend (ROAS)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/return-on-investment-roi\/\"><span itemprop=\"name\">Return on Investment (ROI)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/rich-results\/\"><span itemprop=\"name\">Rich Results<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/rich-snippets\/\"><span itemprop=\"name\">Rich Snippets<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/robots-txt\/\"><span itemprop=\"name\">robots.txt<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-s\"><span class=\"glossary-letter\" id=\"glossary-s\">s<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/schema-markup\/\"><span itemprop=\"name\">Schema Markup<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/sem\/\"><span itemprop=\"name\">Search Engine Marketing (SEM)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/seo\/\"><span itemprop=\"name\">Search Engine Optimisation (SEO)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/serp\/\"><span itemprop=\"name\">Search Engine Results Page (SERP)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/search-intent\/\"><span itemprop=\"name\">Search Intent<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/semrush\/\"><span itemprop=\"name\">SEMrush<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/seo-audit\/\"><span itemprop=\"name\">SEO Audit<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/site-map\/\"><span itemprop=\"name\">Site Map<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/site-speed\/\"><span itemprop=\"name\">Site Speed<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/smm\/\"><span itemprop=\"name\">Social Media Marketing (SMM)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/smo\/\"><span itemprop=\"name\">Social Media Optimisation (SMO)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/ssl-certificate\/\"><span itemprop=\"name\">SSL Certificate<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/structured-data\/\"><span itemprop=\"name\">Structured Data<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-t\"><span class=\"glossary-letter\" id=\"glossary-t\">t<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/technical-seo\/\"><span itemprop=\"name\">Technical SEO<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/title-tag\/\"><span itemprop=\"name\">Title Tag<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/tov\/\"><span itemprop=\"name\">Total Order Value (TOV)<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-u\"><span class=\"glossary-letter\" id=\"glossary-u\">u<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/ux\/\"><span itemprop=\"name\">User Experience (UX)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/ui\/\"><span itemprop=\"name\">User Interface (UI)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/ugc\/\"><span itemprop=\"name\">User-Generated Content (UGC)<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/utm\/\"><span itemprop=\"name\">UTM<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-v\"><span class=\"glossary-letter\" id=\"glossary-v\">v<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/vso\/\"><span itemprop=\"name\">Voice Search Optimisation<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-w\"><span class=\"glossary-letter\" id=\"glossary-w\">w<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/white-hat-seo\/\"><span itemprop=\"name\">White Hat SEO<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/word-of-mouth\/\"><span itemprop=\"name\">Word of Mouth (WOM)<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-x\"><span class=\"glossary-letter\" id=\"glossary-x\">x<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/xml-sitemap\/\"><span itemprop=\"name\">XML Sitemap<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-y\"><span class=\"glossary-letter\" id=\"glossary-y\">y<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/yelp\/\"><span itemprop=\"name\">Yelp<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/yoast\/\"><span itemprop=\"name\">Yoast<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-z\"><span class=\"glossary-letter\" id=\"glossary-z\">z<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/z-index\/\"><span itemprop=\"name\">Z-Index<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/bird.co.uk\/glossary\/zmot\/\"><span itemprop=\"name\">Zero Moment of Truth 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